London nightlife by iPhone app

questions

1. Why is London a tricky place to navigate?
2. Who finds navigation particularly difficult?
3. What has helped in the past?
4. Who is looking to put themselves on the map?
5. What has Spoonfed just launched?
6. Who are they and what are they trying to do?
7. What is it always going to be?
8. What has the iPhone done for them?
9. Name 3 things you can get from this Ap?
10. How does the 2nd Ap differ form the first?