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Cashing in on UK pet boom

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1. Investment banking is aggressive.
2. The reporter is at the London Pet Show.
3. Adam works for PetShop Bowl.
4. His pet shop is based in London.
5. Setting up a business in a recession is a bad idea.
6. He has experienced some initial problems.
7. The pet industry is suffering from the recession.
8. 40 years ago pets were treated very badly.
9. Adam chose the pet industry because it is ‘recession-proof’.
10. Around 1 in 4 people own a cat in Britain.
11. The woman carrying the dog buys it lots of clothes because her dog likes them.
12. Adam’s business is in its first year.