Assessing potential of mobile ads – answers

By Berni | May 14, 2013

news bulletin – answers

true/false

  1. The research was funded by T Mobile in the US. F: UK
  2. Advertisers underestimate the value of mobile phones as an advertising medium. T: ‘possibly’
  3. The ads should be highly personalised. F: the medium should be highly personalised
  4. 50% of respondents wanted some control over the advertising. F: 25%, 1/4 wanted this
  5. 16-34 years olds are difficult to advertise to. T: ‘difficult to pin down’
  6. Internet-style advertising isn’t suitable for mobile phone advertising. F: it can all be ‘moved on to mobiles’
  7. User behaviour will need to change for mobile ads. T
  8. Few mobile users would be happy to have local information sent to them. F: more than half of those surveyed were happy for this to happen
  9. Advertising on mobile phones will present challenges for advertisers. T
  10. Individual users will happily receive all adverts. F: the adverts will have to be delivered on the users ‘own terms’

 

 

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