Assessing potential of mobile ads
Apr. 4 – According to new research, over a third of 16 to 34 year-olds who own a mobile phone are happy to receive mobile advertising for free content.
The survey conducted by Ipsos Mori and commissioned by T-Mobile is likely to be studied closely by operators and advertisers who are looking to promote the medium as a way to engage with consumers.
Matt Cowan reports for Reuters.
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Assessing potential of mobile ads
true/false
- The research was funded by T Mobile in the US.
- Advertisers underestimate the value of mobile phones as an advertising medium.
- The ads should be highly personalised.
- 50% of respondents wanted some control over the advertising.
- 16-34 years olds are difficult to advertise to.
- Internet-style advertising isn’t suitable for mobile phone advertising.
- User behaviour will need to change for mobile ads.
- Few mobile users would be happy to have local information sent to them.
- Advertising on mobile phones will present challenges for advertisers.
- Individual users will happily receive all adverts.
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