The British Press – some facts and figures

1. [Multiple choice]

Which of the following daily newspapers is not considered a ‘red-top’?

Answers for Quiz [1].

• 1. the Mirror
• 3. the Sun
• 3. the Mail (correct)
• 5. the Star

2. [Multiple choice]

Which of these newspaper has the biggest daily circulation?

(The Sun has the biggest daily circulation of about 3 million readers.
The Daily Telegraph is the biggest-selling quality with a circulation of just under a million.
)

Answers for Quiz [2].

• 1. the Mirror
• 2. the Times
• 3. the Independent
• 4. the Daily Telegraph
• 5. the Sun (correct)
• 6. the Guardian
• 7. the Express

3. [Multiple choice]

Who currently owns the Express?

Answers for Quiz [3].

• 1. Viscount Rothermere
• 2. Richard Desmond.

  (correct)

• 3. Rupert Murdoch
• 4. the Barclay brothers

4. [Multiple choice]

Are the Telegraph, the Observer the Guardian, the Times and the Independent considered tabloids?

(The format of several of these has changed, but they are called ‘compacts’ to distinguish them from the newspapers considered less reputable and called tabloids whose format is the same, but whose content is different, and generally of a lower standard.)

Answers for Quiz [4].

• 1. Yes
• 2. No (correct)

5. [Multiple choice]

Which of the following newspapers is considered a ‘quality’ newspaper?

Answers for Quiz [5].

• 1. the Sun
• 2. the Independent (correct)
• 3. the Mirror
• 4. the Express
• 5. the Mail

6. [Multiple choice]

Who currently owns the Telegraph?

Answers for Quiz [6].

• 1. the Barclay brothers

  (correct)

• 2. Richard Desmond
• 3. Viscount Rothermere
• 4. Rupert Murdoch

7. [Multiple choice]

Which of these newspapers has traditionally been viewed as a newspaper loyal to the Labour Party?

Answers for Quiz [7].

• 1. The Times
• 2. The Express
• 3. The Daily Telegraph
• 4. The Daily Mail
• 5. The Sunday Telegraph
• 6. The Daily Mirror (correct)

8. [Multiple choice]

How many adults in the UK read at least one national paper every day?

Answers for Quiz [8].

• 1. Under 20 million.
• 2. Over 20 million. (correct)

9. [Multiple choice]

Which of the following newspapers is not considered a mid-market newspaper?

Answers for Quiz [9].

• 1. The Mail
• 2. The Express
• 3. The Mirror (correct)

10. [Multiple choice]

Who currently owns the Times?

Answers for Quiz [10].

• 1. Rupert Murdoch
  (correct)
• 2. the Barclay brothers
• 3. Richard Desmond
• 4. Viscount Rothermere

11. [Multiple choice]

Which of these ‘heavies’ had the lowest daily readership at the time this article was written?

(240,000 people read the Independent daily. The Daily Telegraph is the biggest-selling quality with a circulation of about 900,000.
)

Answers for Quiz [11].

• 1. The Independent (correct)
• 2. The Guardian
• 3. The Daily Telegraph
• 4. The Times

12. [Multiple choice]

Who currently owns the Sun?

Answers for Quiz [12].

• 1. Richard Desmond
• 2. the Barclay brothers
• 3. Rupert Murdoch
  (correct)
• 4. Viscount Rothermere