Come to sunny Columbia!
Come to sunny Colombia!
Jun 29th 2006 in The Economist
Seriously, it’s almost safe

MENTION1 Colombia, and most people think of cocaine, kidnappings and guerrilla violence. These have served to keep all but2 the most danger-loving tourists away for decades. But under Álvaro Uribe, Colombia’s president since 2002, violence has fallen3 steadily and many parts of the country have become safe. Now the government is trying to replace conventional images of Colombia with different ones: white-sand beaches, colonial cities, jungle-clad mountains4 and placid5 coffee farms.
The tourism campaign has begun at home. This month, during the mid-year school holidays, thousands of Colombians have enjoyed the newly-recovered6 freedom to travel, using specially policed routes from major cities to favourite holiday spots. The aim now is to convince7 foreigners. With a promotional budget of just $4m this year, the tourism agency is concentrating its efforts on tour operators and cruise and airline executives. This spring, it invited 130 of them to see the country’s beaches, its coffee farms and the Amazon region.
Mr Uribe has himself lobbied bosses of cruise-ship firms. This seems to have paid off8. In May, Royal Caribbean announced that from next year some of its ships would call at Cartagena, a colonial walled port on the north coast. The Florida Caribbean Cruise Association held its annual9 meeting in the city last week.
Tourism officials expect 1.5m foreign visitors this year, more than 50% up from10 the 925,000 in 2005. (Mexico, Latin America’s top tourist destination, attracts 20m foreigners a year.) Lonely Planet, a travel publisher, has chosen Colombia as one of its top ten travel hotspots11 for 2006, in large part12 because of the improvement in safety.
But care is still needed. Lonely Planet advises tourists to steer clear of13 Chocó on the Pacific coast, Putumayo in the far14 south and "anywhere east of the Andes", where there are still guerrillas. America’s State Department and the British Foreign Office also warn travellers against wandering15 into rural areas.
Even so, groups of foreign hikers have recently taken to16 visiting Ciudad Perdida, one of the largest and oldest pre-Columbian settlements in the Americas, in the jungles of the Sierra Nevada de Santa Marta. The area is still home to17 leftist guerrillas and remnants18 of their arch-enemies19, the right-wing paramilitary militias. But the fact that many other parts of what is a large and physically beautiful country are now safe to visit amounts20 to progress.
Which word(s) in the columns below could replace the numbered one(s) in the text above?
| a. mainly | k. must-see places |
|---|---|
| b. brought pleasing results | l. few remaining members |
| c. chief opponents | m. more than |
| d. dropped | n. hills covered in jungle |
| e. the centre for | o. adds up |
| f. everyone except | p. tranquil |
| g. deep | q. keep away from |
| h. you have only to say the word | r. recently re-gained |
| i. become keen on | s. straying |
| j. yearly | t. persuade |