Designing the color of profit – answers
true/false/no evidence
- This fashion show is showing the latest fashions for autumn. T: fall 2012 show
- Tango Tangerine is a pinky-orange colour. T ‘undertones of pink’
- Tango Tangerine is the designers favourite colour that is why she is wearing it. NE: we don’t know about her personal preference for colour
- The Pantone Colour Institute creates colours exclusively for the fashion industry. F: they create colours for all kinds of products
- Vibrant colours make customers pay attention to products. T
- Tango Tangerine is the most important colour for 2012. T: colour of the year
- Red colours can stimulate the economy. F: they can make people feel adrenaline which makes then keen to buy this stimulating the economy but red colours cannot do this themselves
- Yellow makes people feel friendly. NE: it’s a friendly colout but we don’t know how people feel when they wear it
- Pantone also makes colours for aeroplanes. F: the runway mentioned here is the fashion runway or catwalk
- It can take up to 2 years to create a fashion collection. T
- Factories across the world also get their colours from Pantone. NE: we know that they replicate the colours for their designers but we don’t know if they also get colours from Pantone
- Wearing bold colours can be seen as a risky thing to do. T: yes it can be according to the woman interviewed