Kraft bid for Cadbury turns hostile – answers
correct the sentences
- Kraft is trying to negotiate a good deal with Cadbury. the bid is hostile – ‘sweetening the deal'(making it a good proposition) is not on the agenda
- Kaft is a relatively small company. very large – ‘Food giant’
- This offer for Cadbury is the initial bid from Kraft. it is the second, an earlier one at the same price was rejected
- Kraft’s next move will be to increase the bid. it will make the bid directly to Cadbury shareholders
- Kraft would offer Cadbury products a good distribution platform in developing and emerging markets. the opposite, Cadbury had this platform
- Cadbury is struggling in the current economic climate. it has seen a turn-around recently
- Remaining ‘solo’ is the only reason for rejecting the Kraft offer. it might also be a tactic to get a higher price
- There are other bidders in the frame. no, Kraft is the only one
- This offer from Kraft is likely to be the best and final offer. according to sources it will probably not be the final offer
- Confectionery is a luxury item and consumers are buying less in the current economic situation. it is an ‘affordable luxury’ and there has been no ‘trade-down’ by consumers