Kraft buys Cadbury for $19.6B – answers
questions
- Which noun is used to describe the situation over the past four months? a stand-off
- What does Cadbury make? sweets ‘candy-maker’
- What did Kraft have to do to secure Cadbury? offer more money ‘sweeten its deal’
- Who needed to be made happy? the largest shareholder – Warren Buffet
- How was the final deal received? with applause as a ‘win for both companies’
- How will Cadbury benefit? it gains a lager US presence
- Who deserves a lot of credit? the CEO of Kraft – Irene Rosenfeld
- How does the journalist interviewed describe the bid for Cadbury? as contentious
- What changes will consumers see? nothing significant, ‘little change’
- What problem is now posed for Hershey’s? it will be more difficult for it to grow its international business