Kraft buys Cadbury for $19.6B – answers

questions

  1. Which noun is used to describe the situation over the past four months? a stand-off
  2. What does Cadbury make? sweets ‘candy-maker’
  3. What did Kraft have to do to secure Cadbury? offer more money ‘sweeten its deal’
  4. Who needed to be made happy? the largest shareholder – Warren Buffet
  5. How was the final deal received? with applause as a ‘win for both companies’
  6. How will Cadbury benefit? it gains a lager US presence
  7. Who deserves a lot of credit? the CEO of Kraft – Irene Rosenfeld
  8. How does the journalist interviewed describe the bid for Cadbury? as contentious
  9. What changes will consumers see? nothing significant, ‘little change’
  10. What problem is now posed for Hershey’s? it will be more difficult for it to grow its international business