news bulletin – answers

AT&T to launch Mobile TV

questions

1. What is AT&T finally doing? launching its mobile TV service
2. Where will the content come from? top entertainment brands
3. Who is it’s rival? Verizon Wireless
4. What advantage do they have? they are more established
5. How is the competition described? ‘stiff’
6. What is ‘the same’ about the two offerings? the network and the technology
7. How is AT&T differentiating itself? with exclusive content and handsets
8. What is the current Mobile TV subscription base? less than 2%
9. Why aren’t there more subscriptions? it is expensive and most handsets can’t receive video
10. What percentage of handsets should have video capability by 2011? over 40%