news bulletin – answers

Microsoft to pay searchers

questions

1. Who has launched a ‘cash back’ service? Microsoft
2. What is the name of Microsoft’s search engine? Windows live
3. How is this latest initiative described? the ‘latest tactic’
4. Why is it launching the new service? to get more people to use its search engine
5. Where does Windows Live lie in the search engine competition stakes? a distant 3rd
6. Who are its main competitors? Google and Yahoo
7. Why is it ‘hugely important’ for Microsoft ‘get in on’ the search engine market? because it provides the revenue for its rival Google
8. What do they need to ‘cut off’? Google’s ‘air supply’
9. What happens if you buy something from the retailer’s site? you get back money – as much as 30% of what you pay
10. How many retailers is Microsoft partnering with? more than 700
11. Why might it not be the best way to shop online? you could get a better deal elsewhere online
12. What else has Microsoft offered to do to increase its search engine business? to buy Yahoo’s search engine business