May 23 – Microsoft’s new rebate program gives cash back to customers who purchase products found with its Windows Live search engine.
If it can lop just a few percentage points off of Google’s growth, Microsoft will consider its new online search strategy a success, says David Schatsky of JupiterResearch.
Manoush Zomorodi reports.
Microsoft to pay searchers
questions
Who has launched a ‘cash back’ service?
What is the name of Microsoft’s search engine?
How is this latest initiative described?
Why is it launching the new service?
Where does Windows Live lie in the search engine competition stakes?
Who are its main competitors?
Why is it ‘hugely important’ for Microsoft ‘get in on’ the search engine market?
What do they need to ‘cut off’?
What happens if you buy something from the retailer’s site?
How many retailers is Microsoft partnering with?
Why might it not be the best way to shop online?
What else has Microsoft offered to do to increase its search engine business?
