news bulletin – answers

Navigating social media

questions

1. What is the purpose of the conference? to help attendees navigate the complex world of social media
2. How is social media described? ‘a social phenomenon’
3. Who uses it? all generations
4. What is ‘twitter’? a tool for communicating short messages (‘brevity’)
5. How did some major corporations recently show they didn’t understand how to engage with social media? by making social gaffs (mistakes)
6. Give one example of these ‘gaffs’. fictional blogs
7. Who ‘unmasked’ them? the public
8. How has the UK forced corporations to be more transparent? by passing a law
9. What can PR professionals no longer do? control their corporation’s image
10. How can people in communications departments learn valuable lessons? through a willingness to listen