Nokia aims to take bite out of Apple

By Berni | October 6, 2008

Oct 3 – The world’s largest mobile handset maker is launching a ‘free’ music package and its first touch phone in a challenge to Apple’s dominance of the digital music market.

Apple controls slightly more than half of global digital music sales through its iTunes store, but challenges are mounting from mobile handset manufacturers.

Nokia’s announcement follows the launch of an unlimited music service by Sony Ericsson in Sweden.

Reuters Technology Correspondent Matt Cowan reports.

Nokia aims to take bite out of Apple

questions

  1. Where is the announcement being made?
  2. What do many believe about this announcement?
  3. Who is Nokia partnering with?
  4. What is ‘Comes with Music’?
  5. What are they focused on?
  6. What are they offering?
  7. Where has digital failed?
  8. How does it ‘change the game’?
  9. What does the model undermine?
  10. What isn’t enough?
  11. When and where does the new service launch?
  12. How is the US described?

check your answers

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