News bulletin – answers

Nokia aims to take bite out of Apple

questions

1. Where is the announcement being made? an historic London music venue
2. What do many believe about this announcement? it will re-shape the music model
3. Who is Nokia partnering with? 4 major music companies and independent labels
4. What is ‘Comes with Music’? a free unlimited download service
5. What are they focused on? consumers rather than competition
6. What are they offering? an iphone experience to those who can’t afford an iphone
7. Where has digital failed? in everything that it should have done so far
8. How does it ‘change the game’? from a purchase model to an access model
9. What does the model undermine? the need to pirate
10. What isn’t enough? having itunes and amazon
11. When and where does the new service launch? 18th October at Carphone warehouse
12. How is the US described? ‘Apple’s home turf’