Olympic broadcasting rights

By Berni | June 19, 2008

Jun. 19 – With only 50 days to go before the Beijing games, broadcasters wonder whether they will be allowed to go live in the host city.

U.S. broadcaster NBC paid $3.5 billion (USD) for the exclusive U.S. rights for the Olympics from the 2000 Sydney Games to Beijing.

At a heated meeting in Athens earlier this month, the IOC played down the concerns of rights holders that the level of security surrounding the Games would not prevent the importing and operation of satellite trucks in China.

Kitty Bu reports.

Kevin Fleck, Managing Director Of Global Vision saying (English)

Sun Weide, Deputy Director Of Media At The Beijing Organising Committee Of The Olympic Games (Bocog)

Olympic broadcasting rights

questions

  1. What would be unimaginable?
  2. What are the broadcasters anxious about?
  3. What does Global Vision need from the organisers?
  4. Describe the ‘main answer they get’?
  5. Where is the policy coming from?
  6. When did broadcasters need the decision?
  7. Who was not aware of the problem?
  8. Who will be able to enter public places?
  9. What has China promised?
  10. What is more important than the games?

check your answers

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