Navigating social media

By Cecilia Brabin | March 26, 2013

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PR professionals continue to grapple with how to manage corporate reputations in the era of Web 2.0.

Blogs, social networks and mobile blogging tools like twitter may make for a more dynamic form of communications, but the phenomenon known collectively as ‘Social Media’ is causing some consternation and confusion inside corporate communications departments.

Reuters Technology Correspondent Matt Cowan reports.

SOUNDBITE: Bernhard Warner, Social Media Influence conference organizer

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Navigating social media

questions

  1. What is the purpose of the conference?
  2. How is social media described?
  3. Who uses it?
  4. What is ‘twitter’?
  5. How did some major corporations recently show they didn’t understand how to engage with social media?
  6. Give one example of these ‘gaffs’.
  7. Who ‘unmasked’ them?
  8. How has the UK forced corporations to be more transparent?
  9. What can PR professionals no longer do?
  10. How can people in communications departments learn valuable lessons?

 

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