Jun. 16 – Ethical campaigner Sam Roddick launches CTRL.ALT.SHIFT, a new charity which aims to enlighten and engage the facebook generation.
The experimental youth project backed by Christian Aid plans to utilize new technological tools to connect to the five million young Britons it says are indifferent to suffering caused by disease, conflict and natural disasters around the globe.
Reuters European Technology Correspondent Matt Cowan reports.
Roddick targets digital apathy
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65% of 18-25 year-olds do not care about the world beyond themselves.
This is one of many user-generated charities.
Youth need a forum to explore their political issues.
Young people are not willing to ‘get on-board with charitable activity.
The charity is called CTRL.ALT.SHIFT.
People can upload photos and information that have inspired them to their computers.
Anita Roddick was defined mostly by the causes she championed.
Sam Roddick is continuing her work.
She has been an activist for a very long time.
She hopes to inspire older people to become activists.
