NeoMedia aims to save ‘old media’ – news bulletin

By Berni | March 28, 2013

NeoMedia aims to save ‘old media’

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The Atlanta-based company says its mobile barcode-reading technology will breathe new life into traditional media by turning 2D images into 3G businesses.

NeoMedia’s mobile-barcode reading solution, showcased at the Mobile World Congress in February, may not equal the stylish sci-fi film ‘The Matrix’ in terms of visual effects, but it does aim to offer ‘real’ businesses salvation through a virtual platform, with a phone providing a bridge between the two worlds.

Reuters Technology Correspondent Matt Cowan reports.

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NeoMedia aims to save ‘old media’

true-false

  1. Times are difficult for media organisations.
  2. Advertising revenue has declined.
  3. The challenging landscape’ refers to advertising problems.
  4. NeoMedia’s tool is dynamic.
  5. NeoMedia runs advertising campaigns.
  6. The new tool will change the way advertising works.
  7. The key factor is the ability to measure the success of a campaign.
  8. Consumer awareness is easy to monitor.
  9. Pepsi ‘educate’ their consumers through their cans.
  10. The tool will also be used on billboards, buses and bus shelters.
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