Why Sms marketing is better than email marketing – answers

1. [Multiple choice]

Which of the following is NOT true according to the passage?

Answers for Quiz [1].

• 1. emails get blocked
• 2. company SPAM filters are ineffective (correct)
• 3. sms messages are always read
• 4. the mobile phone population is larger than that of email

2. [Multiple choice]

Which of the following IS true according to the passage?

Answers for Quiz [2].

• 1. sms messages are often deleted without reading
• 2. email is respected more than sms
• 3. sms costs more than email (correct)
• 4. people read emails as soons as they receive them

3. [Multiple choice]

Which of the following about sms is not contained in the text?

Answers for Quiz [3].

• 1. sms messages are looked at, read and kept
• 2. sms targets more potential buyers of goods and services
• 3. people don’t like receiving sms marketing messages (correct)
• 4. it is important to find a good sms marketing partner

4. [Multiple choice]

Which of the following about email is not contained in the text?

Answers for Quiz [4].

• 1. email is ‘old’ technology (correct)
• 2. email accounts can often be inactive
• 3. emails have a lower penetration than sms
• 4. most people have more than one email address

5. [Multiple choice]

The writer does not engage in email marketing.

(He is writing about the merits of sms marketing in this article but from the rest of the page we can see that he is in fact an email marketer.)

Answers for Quiz [5].

• 1. True
• 2. False (correct)

6. [Multiple choice]

Sms scores higher than email on all criteria.

(Email is equal to or higher than sms on only 3 criteria Reach, Cost and Viral)

Answers for Quiz [6].

• 1. True
• 2. False (correct)