Richard Evans – a man who helped to change the rules

By Berni | November 24, 2010

Richard Evans is one of two consultants who run the consultancy ethics etc. He has been in business all his life and spent many years developing new methods of assessing the ethical and social foundations of business. Some of his earliest work concentrated on how small businesses could be profitable but still stay true to…

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Encouraging young people to become engineers – exercise A

By Rosamund Place | June 30, 2010

We use the word ‘outreach‘ to mean an effort by individuals in an organisation or group to communicate its ideas or to the general public. Arts Outreach events target people not usually interested in such events, or who live too far away to be able to attend them. Some organisations employ outreach workers, people whose…

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Experiential Marketing – lexis

By Rosamund Place | November 16, 2009

pepper …with – cover liberally, deliver generous quantities of‘Pep’ is informal for liveliness, and it originates from pepper, eg a pep talk – informal – is a talk intended to make someone more courageous or enthusiasticsay – informal – way of putting forward a suggestion (1) or hypothesis (2); for instance (2). 1 Eg ‘Say…

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Email – vocabulary

By Rosamund Place | November 16, 2009

To enter a password – to type in (or key in) a passwordto pull up – to arrive home in some form of motorised transporta commercial – an advertisement on TV or radioto go online – to access email or the Interneta smiley is an emoticon = a sideways image of a face, consisting of…

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